Here’s whatever retail media network specialists are requesting for this holiday
Standardized metrics throughout every website.Insights on insights with information so intense.Incrementality to validate invest.Information points we can show all our pals!These are a few of marketers' preferred things!2024 was the year that continued giving up regards to retail media network growth. New gamers got in the area developing whatever from monetary media networks to take a trip media networks. Walmart ended up being a breakout star and RMN advertisement invest rose.
Still, there are a couple of things that online marketers and marketers would request for if Santa were accepting RMN-related wishlists. Digiday spoke to 4 retail media professionals about what they 'd like to see come out of the retail media boom. Here's what they stated:
Measurement standardization
In a m...