Ivy Liu – TOP DAILY NEWS

Jan102025 by adminNo Comments

Mars Petcare is checking direct SSP purchasing for CTV advertisements

Technology

By Seb Joseph - January 9, 2025 - Ivy Liu For many marketers, programmatic marketing is a one-stop store: log into a demand-side platform (DSP), location your quotes and stop. Mars Petcare, nevertheless, is doing things in a different way. When it pertains to CTV, it's utilizing a supply-side platform-- the tool publishers usually utilize to handle advertisement sales-- to purchase advertisements straight, avoiding the typical DSP path completely. "For over a year now, We've been combining our CTV advertisement costs into less partners in order to reduce cross partner frequency overlap and extend distinct reach," stated Jonathan Tuttle, assoc...

Jan82025 by adminNo Comments

Cultural significance is huge organization as marketing and home entertainment clash– and M&A is moneying in

Technology

By Seb Joseph - January 7, 2025 - Ivy Liu One subplot worth tracking as M&An increases this year: brand name marketing-- or, more properly, its transformation into a marketing-entertainment mashup. The days of this being simple theory are over. WPP coordinating with Universal Music Group for ad-fueled home entertainment, skill companies muscling into the advertisement market, and the increase of brand-new gamers like Common Interest all make one thing clear: the brand name dollars are no longer waiting-- they're currently there and moving quickly. "For a long while, we've been experiencing the death of the project and the birth of the cultural m...

Jan32025 by adminNo Comments

Teenager developers start professions by offering clothing online and getting brand name sponsorships

Technology

By Antoinette Siu - January 2, 2025 - Ivy Liu It's unsurprising that more teens desire end up being influencers, provided the number of matured viewing TikTok stars like Charli D'Amelio and Ariana Greenblatt go from social networks to the cinema. Throughout this year's U.S. governmental election, we saw higher interest from prospect Kamala Harris to engage Gen Z through TikTok patterns like "brat" summertime. Numerous significant developers have actually likewise broadened beyond social apps to introduce professions in acting, music or beginning other services. These are the very first accomplices to mature as digital locals, so they fantasize a...

Jan22025 by adminNo Comments

Why early generative AI advertisements aren’t working and how creatives will move to incorporate the tech into their work

Technology

By Kristina Monllos - January 1, 2025 - Ivy Liu Online marketers are consistently consumed with the glossy brand-new thing when it concerns their brand name activations. It's no surprise that in year 2 of having generative AI at their disposal, online marketers have actually hurried to utilize it in their marketing. So far, customers aren't as enamored with generative AI developed advertisements as online marketers have actually been. Throughout 2024, the online marketers who clearly utilized generative AI to make their advertisements (Toys R United States, Under Armour, Coca-Cola) or promoted the possibilities of generative AI in their advertiseme...

Dec222024 by adminNo Comments

Unpredictability over TikTok’s U.S. future splinters developers and companies

Technology

By Antoinette Siu - December 20, 2024 - Ivy Liu With TikTok's possible U.S. looming restriction as early as January, developers and companies are divided: some see it as inescapable, while others are encouraged it will not stick. The rift has actually simmered given that TikTok's future was initially questioned however has actually just magnified as the stakes climb up-- highlighted by the Supreme Court's choice today (Dec. 19) to use up the app's appeal versus a U.S. law that might end next month. As companies put contingency strategies in location, some developers and online marketers state they aren't all that anxious about TikTok getting pul...

Dec202024 by adminNo Comments

Uber’s Advertisement playbook for 2025: scaling, innovating and persevering

Technology

By Seb Joseph - December 19, 2024 - Ivy Liu For 2025, Uber Advertising is sticking to what works: scaling up markets, doubling down on programmatic and including brand-new formats, according to Paul Wright, its head of global marketing. No requirement to repair what isn't broken-- particularly when the ride-hailing app turned advertisements organization currently humming along. Much so that the organization struck a 1 billion yearly net earnings run rate previously this summer season. That's double its 2022 run rate of $500 million. An outstanding turning point for an advertisement service that's simply 2 years of ages. And the method things are...