Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing function of tech in financial investment
By Michael Bürgi - January 6, 2025 -
This Media Buying Briefing covers the current in firm news and media purchasing for Digiday+ members and is dispersed over e-mail every Monday at 10 a.m. ET. More from the series →
Both a benefit of chance however likewise the bane of the majority of media folk that need to right away snap out of vacation mode and head to Las Vegas, CES is once again upon us. With each passing year, CES ends up being a more vital staging location for firms and ad-tech companies to not just discover what's simply around the corner however likewise to display what they've put together.
Tech, in its different guises, is quickly ending up being a differentiator amongst both holding business and independent media companies alike. And t...