Why early generative AI advertisements aren’t working and how creatives will move to incorporate the tech into their work
By Kristina Monllos - January 1, 2025 -
Ivy Liu
Online marketers are consistently consumed with the glossy brand-new thing when it concerns their brand name activations. It's no surprise that in year 2 of having generative AI at their disposal, online marketers have actually hurried to utilize it in their marketing.
So far, customers aren't as enamored with generative AI developed advertisements as online marketers have actually been. Throughout 2024, the online marketers who clearly utilized generative AI to make their advertisements (Toys R United States, Under Armour, Coca-Cola) or promoted the possibilities of generative AI in their advertiseme...