Uber’s Advertisement playbook for 2025: scaling, innovating and persevering
By Seb Joseph - December 19, 2024 -
Ivy Liu
For 2025, Uber Advertising is sticking to what works: scaling up markets, doubling down on programmatic and including brand-new formats, according to Paul Wright, its head of global marketing. No requirement to repair what isn't broken-- particularly when the ride-hailing app turned advertisements organization currently humming along.
Much so that the organization struck a 1 billion yearly net earnings run rate previously this summer season. That's double its 2022 run rate of $500 million. An outstanding turning point for an advertisement service that's simply 2 years of ages.
And the method things are...