DMEXCO Briefing: The who’s who of advertisement tech collects to get ready for the market’s next huge shift
Perfume's ready to change into a disorderly mixed drink of code and Kölsch, where advertisement tech followers come down for their yearly trip. Brace for AI buzzwords, bratwurst bonding, and cubicle tiredness. With phones charged and livers steeled, guests prepare to browse this pixelated pandemonium. It can just indicate something: DMEXCO is upon us.
The who's who of advertisement tech are gathering to the conference-- a location where hope springs everlasting, no matter the market's troubles. In 2015, it was survival without third-party cookies in Chrome; the year before, marketing's ecological footprint; before that, clawing back from the pandemic.
Whatever disaster is on the docket, DMEXCO stays the haven. And think what? This year's no exception.
Even with swirling unpredictab...