Why news customers are a goldmine for marketers
Sponsored by SmartNews - December 20, 2024 -
Reggie Riley, head of U.S. advertisement company, SmartNews
Amidst frustrating quantities of material, marketers deal with the difficulty of catching audiences' attention successfully in the period of info overload. While lots of brand names intend to reach a broad audience, targeting customers deeply engaged with news deals unique benefits. These people are notified, mindful and most likely to react to appropriate messaging-- making them a specifically important audience for marketers.
News customers' active nature makes them important to marketers
News customers are not passive; they actively look for details and frequently invest considerable time engaging with relied on sources. This active enga...