Inside marketing’s evasive Quixote mission for digital advertisement openness
Marc Pritchard, the online marketer with the secrets to Procter & & Gamble's $8 billion advertisement spending plan in the U.S., is requiring more openness from digital platforms. You understand what that suggests-- it's that unique season when online marketers dust off their soapboxes and preach about the virtues of sincerity and clearness in marketing.No earlier had Pritchard, P&G's primary brand name officer, dropped those remarks at the Association of National Advertisers' Media Conference recently, than online marketers, figuratively speaking, signed up with hands in a program of uniformity.
A fast look at the social buzz surrounding Pritchard's words exposes simply just how much they stirred the pot. There were passionate nods of contract stressed by exclamation marks, messages loa...