Media brand names are leveraging material brochures and driving advertisement profits with direct channels
Sponsored by Brightcove - March 27, 2024 - 4 minutes checked out -
While lots of media business and marketers have actually narrowed their focus to streaming and video as needed, there is still considerable audience need for direct tv's lean-back experience.
Regardless of claims that direct channels are passing away, audiences still long for more passive media usage. According to Nielsen, broadcast and cable television integrated for 50.9% of all U.S. television use in February 2024. Streaming, consisting of Pluto television, Tubi, and the Roku Channel, recorded a share of 37.7%. These FAST platforms stream their shows linearly and are getting traction with audiences and marketers.
With this in mind, media business and publishers with comprehensi...
