What will not occur in 2025
This post becomes part of a series checking out patterns in marketing, media and media purchasing for 2025. More from the series →Every December, the market produces breathless forecasts about what's next in media and marketing. Spoiler alert: the majority of it will not occur.Unified CTV measurement? Influencers with stability? Advertisement tech that's not a great void for your spending plan? Dream on.
Rather of signing up with the forecast parade, let's discuss the important things we understand will not emerge in 2025-- due to the fact that some customs are simply too relentless to break.
Due to the fact that what the world actually requires is another merchant selling advertisement area on its site. Your groceries now include a side of CPMs.
Yes, every seller under t...