Media Briefing: What media officers are focusing on in 2025
This Media Briefing covers the most recent in media patterns for Digiday+ members and is dispersed over e-mail every Thursday at 10 a.m. ET. More from the series →Today's Media Briefing focuses on business locations that publishing officers state they will prioritize this year-- and what they are leaving in 2024.This year, media business will concentrate on growing engagement, memberships, reach and direct advertisement income, according to 16 publishing officers.
In 2015 was specified by enhancing advertisement income, AI licensing offers (and claims), recommendation traffic difficulties, the cookie-pocalypse that wasn't and newsroom shakeups.
This year, publishers will reinvest in development chances-- and attempt to leave a reliance on platforms for traffic and profits. Here's wh...