Michael Bürgi – TOP DAILY NEWS

Jan102025 by adminNo Comments

Omnicom Media Group and Roku partner on audience search information, covering the holdco’s CES relocations

Technology

By Michael Bürgi - January 9, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Finishing up its search-related string of partner offers revealed at CES today, Digiday has actually discovered that Omnicom Media Group has actually protected access to Roku's audience searches on the streaming platform in order to assist guide customers much better tweak their financial investments and messaging throughout the CTV area. Similar to all its other collaborations today-- with Google, with Amazon Ads and with TikTok-- Omni, the moms and dad business's main operating platform, will play a significant function in the first-to-market offer. Brand-specific audiences developed with...

Jan82025 by adminNo Comments

At CES, Omnicom Media Group strikes extended purchase information collaboration with Amazon by means of Flywheel

Technology

By Michael Bürgi - January 7, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Omnicom continued to concentrate on advances and modifications in search throughout CES today, revealing a collaboration with Amazon Ads and Omnicom's Flywheel system that makes it possible for access to 5 years of purchase information-- a relocation Amazon is revealing today for its Amazon Marketing Cloud clean-room option, and a growth from the present 13 months of information. The offer provides Omnicom Media Group and Flywheel first-to-market gain access to in the U.S. to the broadened information, with the objective to extend it worldwide. Once again, much of the circulation of details...

Jan72025 by adminNo Comments

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing function of tech in financial investment

Technology

By Michael Bürgi - January 6, 2025 - This Media Buying Briefing covers the current in firm news and media purchasing for Digiday+ members and is dispersed over e-mail every Monday at 10 a.m. ET. More from the series → Both a benefit of chance however likewise the bane of the majority of media folk that need to right away snap out of vacation mode and head to Las Vegas, CES is once again upon us. With each passing year, CES ends up being a more vital staging location for firms and ad-tech companies to not just discover what's simply around the corner however likewise to display what they've put together. Tech, in its different guises, is quickly ending up being a differentiator amongst both holding business and independent media companies alike. And t...

Nov232024 by adminNo Comments

Is a selfless holding business too excellent to think? Know Co. pleads to vary

Technology

By Michael Bürgi - November 22, 2024 - Ivy Liu It may be an oversimplification to state Canadians are simply great individuals, however to a big degree it's a real declaration. Worldwide of firms, that declaration holds up if you take a look at the functions of Know Company, a financial investment company that's taken minority stakes in 16 little companies, mainly in the media area, and provides access to tools, innovation and company consulting knowledge. Know Co., for absence of a much better meaning, is part holding business and part financial investment company, and runs 3 departments while based out of Edmonton, Alberta in Canada. Established ...

Oct302024 by adminNo Comments

Adelaide ends up being the very first attention metrics company to go into the MRC accreditation procedure

Technology

By Michael Bürgi - October 29, 2024 - Ivy Liu The procedure of getting accreditation through the Media Rating Council is no walk in the park-- in truth, some describe it as a "path of tears." The imprimatur of authenticity it can provide on different types of measurement around media and marketing can alter those business' instructions and fortunes. Presently amongst the services in line for going through the accreditation procedure-- and the only pure attention metrics company in the chute at the minute-- Adelaide is definitely wishing for that stamp of approval. And it's just recently broadened its offering to consist of publisher-side input that...