Omnicom – TOP DAILY NEWS

Jan82025 by adminNo Comments

At CES, Omnicom Media Group strikes extended purchase information collaboration with Amazon by means of Flywheel

Technology

By Michael Bürgi - January 7, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Omnicom continued to concentrate on advances and modifications in search throughout CES today, revealing a collaboration with Amazon Ads and Omnicom's Flywheel system that makes it possible for access to 5 years of purchase information-- a relocation Amazon is revealing today for its Amazon Marketing Cloud clean-room option, and a growth from the present 13 months of information. The offer provides Omnicom Media Group and Flywheel first-to-market gain access to in the U.S. to the broadened information, with the objective to extend it worldwide. Once again, much of the circulation of details...

Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

Technology

By Michael Bürgi - January 6, 2025 - Ivy Liu Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has actually done at the majority of significant media tentpole occasions the last couple of years, Omnicom and its media arm, Omnicom Media Group, will benefit from the attention around the Consumer Electronics Show today in Las Vegas to reveal a series of collaborations with significant platforms. This year's focus for OMG entering into CES focuses on search-- provided the research study the business carried out in late 2024 that exposes simply just how much search is alter...

2025: The year of Twinkies, cockroaches, and turmoil– Digiday Podcast expects a turbulent year

Technology

By Kimeko McCoy - December 31, 2024 - Subscribe: Apple Podcasts - Spotify 2025 is anticipated to be a hell of a year, if you ask the Digiday personnel. After the whirlwind that was 2024, the brand-new year appears to guarantee a mixed drink of mayhem and subjects the market can't leave. Or as Digiday handling editor Sara Jerde puts it, "2025 will be the year of the Twinkies, the cockroaches, TikTok prospective restriction, and third-party cookies." In 2015, numerous rocks were included the water, causal sequences that'll clean in 2025 with whatever from mergers and acquisitions, a la Omnicom's suggested acquisition of IPG or BuzzFeed's sale of First We Feast, to the expansion of the social networks landscape and the TikTok restriction. I...