Omnicom Media Group – TOP DAILY NEWS

Jan102025 by adminNo Comments

Omnicom Media Group and Roku partner on audience search information, covering the holdco’s CES relocations

Technology

By Michael Bürgi - January 9, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Finishing up its search-related string of partner offers revealed at CES today, Digiday has actually discovered that Omnicom Media Group has actually protected access to Roku's audience searches on the streaming platform in order to assist guide customers much better tweak their financial investments and messaging throughout the CTV area. Similar to all its other collaborations today-- with Google, with Amazon Ads and with TikTok-- Omni, the moms and dad business's main operating platform, will play a significant function in the first-to-market offer. Brand-specific audiences developed with...

Omnicom Media Group broadens its TikTok relationship to consist of search keyword gain access to

Technology

By Michael Bürgi - January 8, 2025 - TikTok might be dealing with a prospective existential crisis here in the U.S., as a Jan. 19 due date techniques which might potentially see it close down or offered to another business. That's not stopping Omnicom Media Group from broadening its collaboration with the popular social video platform, as the holding business focuses on a series of search-related relocations throughout CES this week. Does Omnicom Media Group understand something about TikTok's future that the remainder of the world apparently does not? If so, it's not stating, as OMG executives decreased to discuss TikTok's upcoming status, other than for primary item officer Megan Pagliuca acknowledging the firm network is "carefully keeping an...

Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

Technology

By Michael Bürgi - January 6, 2025 - Ivy Liu Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has actually done at the majority of significant media tentpole occasions the last couple of years, Omnicom and its media arm, Omnicom Media Group, will benefit from the attention around the Consumer Electronics Show today in Las Vegas to reveal a series of collaborations with significant platforms. This year's focus for OMG entering into CES focuses on search-- provided the research study the business carried out in late 2024 that exposes simply just how much search is alter...