Online marketers have a brand-new audience to stress over– big language designs
Modern online marketers understand that any brand-new work they put out into the world in service of their brand name may be come across by various audiences.There's the target customer audience, with whom online marketers hope their newest project or activation will land. There's rivals, watching on their competing brand names' every relocation. There's online culture warriors waiting to turn a marketer's mistake into a cause célèbre. And now there's another constituency online marketers need to remember-- big language designs, the fundamental tech upon which generative AI chatbots and applications are based.
With AI platforms like ChatGPT and Perplexity getting traction, tech companies are producing brand-new methods to comprehend how big language designs view their brand names-- and w...