CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences
By Tim Peterson - January 8, 2025 -
Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
This edition of the everyday CES Briefing takes a look at how the agentic period of AI towers above CES and after that summarizes a session that highlights the underlying concern of whatever ending up being an advertisement network.
The expert system age is entering the so-called "agentic" age, in which big language designs power tools that can do something about it on individuals's behalf, like reserving a complete journey travel plan. Of course this temporal shift would reveal up at the Consumer Electronics Show taking location in Las Vegas this week.
Just like the agentic period in gen...