Thursday, January 16

Tag: Seat Research

New Report Looks at TikTok Usage Behaviors in the United States

New Report Looks at TikTok Usage Behaviors in the United States

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Seat Research has actually shared some brand-new information on TikTok use in the U.S., and how Americans are engaging with the Chinese-owned app. There are some provisos to think about in this dataset. The insights are based upon study actions from 2,745 U.S. adult TikTok users, in addition to use information from 869 individuals who "offered to share their account manage for research study functions". Considered that there are more than 150 million U.S. TikTok users in overall, this is a small portion of the platform's audience (0.0018%), while Pew's tasting method likewise intends to represent a broadened breadth of users from various ages and backgrounds. And offered TikTok's appeal amongst more youthful users, that might suggest that this information is not completely a sign of the ha...