Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
By Alexander Lee - December 4, 2024 -
Ivy Liu
Jerk developer Kai Cenat simply completed a month-long "subathon," livestreaming continuously for 30 days and smashing the platform's customer record while doing so. The occasion was a ringing recommendation of Twitch as a developer platform-- however likewise showcased the difficulties brought on by its absence of initial IP.
Cenat's record-breaking stream evaluated the limitations of Twitch's brand name security standards. Twitch liquified its Safety Advisory Council, an advisory group of market professionals, in May, the business has actually considering that taken actions to enhance its brand name s...