The Acxiom information predicament behind Omnicom’s market-making IPG acquisition
Billy (not his genuine name) is the type of senior online marketer who typically has a hot take for every celebration. Brand name security? He'll unwind the commercial complex behind it. Openness? Buckle up; he'll spill everything. When it comes to Interpublic Group's Acxiom, Billy's take is notably missing out on. It's not since he's uninformed; he simply does not believe IPG has actually used enough solutions to form a viewpoint worth having.
"It [Acxiom] was constantly much more powerful in the U.S. compared to Europe in regards to the IDs at its disposal, so there wasn't truly enough we might've made with them," stated Billy, who is among IPG's customers. "And even then, it was us promoting it, not them [IPG]"
That unvarnished view cuts through the sound surrounding IPG's informat...
