Marketing’s dealmakers are preparing for a 2025 rise
This year, chatter worrying mergers and acquisitions is everything about whether 2025 will stimulate an offer craze throughout marketing and advertisement tech. Here's the twist: the offer circulation never ever actually dried up in 2024.The year kicked off with LiveRamp snapping up Habu for $200 million, and the rate of dealmaking progressively chose up-- though it never ever rather ended up being a flood.
Month after month of 2024 provided noteworthy offers, from Walmart's February acquisition of Vizio to Outbrain's August purchase of Teads.
Suspicion remained. Inflation, political unpredictability and changing advertisement invest kept numerous dealmakers from declaring the victorious return of M&A. Rather, they framed it as a mindful revival. That revival, nevertheless, is poised ...