Tag: Walmart Connect

Mar82024 by adminNo Comments

Research Study Briefing: Walmart will boost its retail media network with Vizio acquisition

Technology

By Catherine Wolf - February 29, 2024 - 5 minutes checked out - Ivy Liu This research study is based upon distinct information gathered from our exclusive audience of publisher, company, brand name and tech experts. It's readily available to Digiday+ members. More from the series → Intrigued in sharing your viewpoints on the media and marketing markets? Sign up with the Digiday research study panel. In this week's Digiday+ Research Briefing, we analyze how Walmart's upcoming acquisition of Vizio will reinforce its Walmart Connect retail media offering, how companies' usage of AI will be a hot subject at next week's Media Buying Summit in Nashville, ...

Feb252024 by adminNo Comments

Walmart purchasing TV-brand Vizio for its ad-fueling consumer information

Technology

About software application, not hardware-- Deal anticipated to close as quickly as this summer season. Scharon Harding - Feb 20, 2024 8:44 pm UTC Walmart revealed an arrangement to purchase Vizio today. Irvine, California-based Vizio is best understood for lower-priced TVs, however its genuine worth to Walmart is its marketing organization and access to user information. Walmart stated it's purchasing Vizio for roughly $2.3 billion, pending regulative clearance and extra closing conditions. Vizio can likewise end the deal over the next 45 days if it accepts a much better deal, per the statement. Walmart will keep offering non-Vizio TVs must the merger close, Seth Dallaire, Walmart United State...