Moving shades in international vehicle colors: Embracing the increasing appeal of warm specific niche colors
WEBWIRE-- Friday, January 10, 2025
In 2024, the international vehicle color landscape continued to progress as customers move far from conventional favorites like white and silver. This shift is leading the way for increased appeal of dynamic shades, warm neutrals, and a more varied scheme throughout the market, as mentioned by BASF Coatings in the most recent Color Report for Automotive OEM Coatings.
Particularly, while white stays the leading option amongst customers, warm tones such as yellow and beige are progressively enticing, and green has actually increased in appeal throughout all areas. Achromatic colors like black and gray are likewise getting traction.
EMEA: Beige gets appeal as achromatic colors continue constant development
Achromatic colors in the EMEA area have act...