Yahoo puts curation at the center of its CES pitch
By Ronan Shields - January 8, 2025 -
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Yahoo has actually gotten in advertisement tech's curation fray, concentrating on supply-side intelligence tie-ups in the middle of a host of collaboration statements as part of its Consumer Electronic Show activity.
It's a placing it hopes will distinguish it from competing demand-side platforms, such as The Trade Desk, declaring its method can assist streamline the growing intricacy of the programmatic environment.
In specific, Yahoo declares it will assist advanced marketers handle openness difficulties and supply course optimization with CTV-- an user-friendly secret subject of...