RE/MAX signs up with retail media network arms race, stimulating online marketer’s interest with specialized status
By Kimeko McCoy - December 20, 2024 -
Ivy Liu
The crusade to make whatever an advertisement network continues yet another gamer gets in the area: property media.
On Wednesday, worldwide property brokerage company RE/MAX revealed its own commerce media network, RE/MAX Media Network, a programmatic offering leveraging the realty brand name's owned homes throughout its sites, e-mail newsletters, and in-property digital display screens.
The concern is: Can media purchasers be persuaded to pay out on yet another retail media network (RMN) offered numerous of them currently exist, like Zillow Group Media Manager, which could act as direct competitors ...