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Skiwear has recently been modernized by emerging brands and fashion designers bold enough to take on technical apparel. While the sport was once dominated by brands that have been around since the early days of the sport itself (Rossignol was founded in 1907, Bogner in 1932, Fusalp in 1952, and Moncler in 1953), skiwear has slowly become relevant in the direct-to-consumer market and heritage fashion houses alike. For decades, shopping for ski meant shopping sport labels with established reputations. And it makes sense; the products require technical knowledge, extreme craftsmanship, and durability, and for a time, there wasn’t an appetite for fashion with a capital F on the ski slopes. But that was then, and this is now. Skiwear has seemingly become the new frontier for high fashion—because what is a piste, if not a snowy catwalk?—with fans of the sport eager to showcase their personal style. Brands, and retailers, meanwhile, have been taking notes.
Vogue’s Guide to the Best Ski Labels:
- The Sleek Salopette: Fusalp Clarisse Ski Suit, $1,660
- The Bold Puffer: Perfect Moment Jade jacket, $895
- The Perfect Base Layer Pants: Cordova knit pants, $150
- The ’70s-Inspired Ski Vest: Moncler Ghany vest, $1,000
- Goggles That Look As Good as They Work: Goldbergh Dazzler goggles, $359
- The Chic Après Ski Boots: Prada Après Ski boots, $1,390
- The Fair Isle Knit: Bogner Avena knit sweater, $490
- The Affordable Shell Jacket: Halfdays Aston jacket, $445
- The Versatile Base Jumpsuit: We Norwegians Setesdal wool jumpsuit, $400
- The Everyday Ski Gloves: Arc’teryx Beta Down mitten, $200
In 2014, Net-a-Porter launched a ski shop; and in 2020, Dior launched its first-ever ski collection. In 2021, we saw the collaboration between ultra-elite mountain-top members club Aspen X and Prada and Miu Miu’s Fall/Winter collection was hosted at a lodge in Italian Dolomite Alps and read like an ode to après ski, and in 2022, Khaite launched its own ski capsule. It’s all built up into one of the most exciting new categories of fashion, with young brands eager to make their mark.
For Shoreditch Ski Club, which was launched in 2018 by Will Beedle, environmental responsibility is paramount—as is the ability to wear your ski jacket just about everywhere come wintertime. “If you’re launching a brand today, why would you not embed some level of responsible practice and sustainable materiality,” Beedle tells Vogue. And more newcomers have shaken up the market too.
Whether you prefer to shop heritage houses or new designers, the range of recent ski wear on the market suits every style. Below, a roundup of what’s new from emerging labels and timeless names to shop now.
Fusalp
Launched in 1972,