By Digiday Editors – January 1, 2025 – 19659001 Another year, another impressive exchange for the marketing market. See listed below for what we believe remains in shop for 2025. 19659002 In Anti-woke business reaction 19459004 Out 19459004 DEI business wave In Fragmentation of brand name security 19459004 Out 19459004 Industrialization of brand name security In Talking up Bluesky Out Talking up Threads In 19459004 Publishers increase to Bluesky Out 19459004 Publishers exodus from X 19659006 In Marketers measure Threads Out Marketers stay away from X In SPO-driven by quality Out SPO-driven by commercials In Company curated markets Out Firm trading desks In 19459004 Stressing over the number of third-party cookies will be left in the Chrome web browser 19459004 Out 19459004 Fretting over no third-party cookies in the Chrome internet browser 19659010 In Wondering if 2025 is the return of advertisement tech IPOs 19459004 Out Wondering if 2024 is the return of advertisement tech M&A 19659011 In 19459004 Firing primary variety officers Out Employing primary variety officers In 19459004 SSPs banking on curated offers Out 19459004 SSPs banking on SPO offers In The Trade Desk’s disintermediating CTV providers 19459004 Out The Trade Desk’s disintermediating SSPs 19659014 In Google antitrust truth Out 19459004 Google antitrust Schadenfreude In 19459004 Brands uphold conservative worths 19459004 Out 19459004 Brands uphold liberal worths In 19459004 Retail media networks press incrementality 19459004 Out 19459004 Retail media networks press ROAS In 19459004 Platforms participate curation 19459004 Out Advertisement tech participates curation 19659018 In 19459004 Legislators pursue AI platforms 19459004 Out 19459004 Legislators pursue ad-funded platforms In Developers are ending up being business owners Out Developers are ending up being specialists In 19459004 Developers (still) complaining platform payments Out Developers regreting platform payments In 19459004 Developers reject algorithms Out 19459004 Developers reliant on algorithms 19659022 In 19459004 Snapchat memberships FTW 19459004 Out Snapchat advertisements FTL 19659023 In 19459004 Musk takes legal action against marketers Out 19459004 Musk informs marketers to go f * ck themselves 19659024 In AI platforms cozying approximately publishers Out Social platforms separating publishers 19659025 In 19459004 Purchasing programmatic advertisements by means of a SSP Out 19459004 Purchasing programmatic advertisements through a DSP 19659026 In 19459004 A-political CMOs Out 19459004 Political CMOs In 19459004 Esports spring Out Esports winter season In Saudi financial investment in esports 19459004 Out VC financial investment in esports 19659029 In Trump administration versus Meta Out 19459004 Biden administration versus Google 19659030 In 19459004 Netflix U-turn on live sports 19459004 Out 19459004 Netflix U-turn on advertisements 19659031ยป … Learn more
