Blogging Backends– Parent business Automattic firmly insists the user experience will not alter a bit.
Samuel Axon – Aug 30, 2024 4:50 pm UTC
Expand/ “You’ll never ever be tired once again” is among the more fitting mottos connected to Tumblr.
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Once-great social networks and blogging platform Tumblr has actually gone through a variety of huge modifications in the last few years, and another one is best around the corner. Moms and dad business Automattic states it is moving all Tumblr blog sites– over half a billion in number– to the WordPress back end.
In an article revealing the effort today, Automattic takes care to keep in mind that it does not desire anything about the front-end user experience of Tumblr to alter. We like Tumblr’s structured publishing experience and its existing item instructions. We’re not altering that,” an associate composed.
In regards to user experience, the 2 blogging platforms have extremely various focus. WordPress is implied to be effective, personalized, and extensible to serve a range of requirements, while Tumblr is indicated to enhance the experience to be something like a happy medium in between running a WordPress blog site and utilizing something like X or Threads.
The strategy is to relocate to the WordPress back end so that Automattic can establish functions that will release to Tumblr and WordPress blog sites at the same time. This will let Tumblr use the robust existing WordPress.com facilities and enable the open source work occurring on WordPress to more quickly be tapped to enhance Tumblr.
The Automattic post did not supply a timeline; it merely acknowledged that this will be “among the biggest technical migrations in Internet history.”
Automattic got Tumblr in a humbling fire sale for simply $3 million– a far cry from the $1 billion the platform deserved to Yahoo not all that several years back. Yahoo had actually obtained Tumblr to attempt to turn it into a Facebook rival, however it regularly stopped working to make the best options to make that occur– if even possible.
Because the acquisition, Automattic has actually mixed around staff members and resources, consisting of moving numerous off of Tumblr to other tasks, however it states it prepares to continue supporting Tumblr with brand-new functions in the future which this migration becomes part of those strategies.