WEST PALM BEACH, FL & & FLORENCE, ITALY, June 6, 2024 – (ACN Newswire) – U.S. Polo Assn., the main brand name of the United States Polo Association (USPA), provides its classic, stylish Spring-Summer Collection 2025 from June 11-14 at Pitti Immagine Uomo 106th Edition at the historical Fortezza da Basso in Florence.
The Pitti Immagine reveal this June will have lots of enjoyment and awash with a wave of energy. “Pitti Lemon” has actually been selected as the style for both the marketing campaign and the display screens at the Fortezza, bringing to life all that is summery, bright, and rejuvenating, quite like the U.S. Polo Assn. SS25 Collection.
THE EVENT
On Wednesday, June 12, U.S. Polo Assn. will exist a historical Firenze Polo Tribute at Santa Croce Square, a friendly however competitive arena-style match in between the Italian and French National Teams. This is the extremely very first time that a polo video game will be played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) along with the Municipality of Florence.
The special polo video game will be preceded by the Calcio Storico Legends Match, which commemorates Florentine Tradition. The Calcio Storico Fiorentino is a mix of soccer, rugby, and battling that come from 16th-century Florence and is played today in genuine outfit in the Piazza Santa Croce, situated straight in front of the Santa Croce church. An amazing Florentine parade through Piazza della Signoria to the playing field will open the occasion. As soon as reaching the Piazza Santa Croce, a considerable event will follow where the Magnifico Messere will be selected. The night will conclude with a personal mixer following the video games at Fondazione Zeffirelli head office in Piazza San Firenze.
The parade, the Calcio Storico Legends Match, and the Firenze Polo Tribute are open to the general public.
U.S. Polo Assn. will equip the polo gamers, kickers, and flag fluctuates with U.S. Polo Assn. golf shirt for the parade. Customized U.S. Polo Assn. efficiency group jerseys will be created for both the Italian and French National Teams. Furthermore, custom-made “Firenze Polo Tribute 2024” caps will likewise be provided to the countless sports fans who will go to.
THE PITTI SHOW
Sign Up With U.S. Polo Assn. from June 11-14 at Booth 32 Cavaniglia, where the multi-billion-dollar sports brand name will display its Spring-Summer Collection 2025, commemorating the brand name’s heritage in the sport of polo because 1890. See the collection in an immersive digital setting that brings to life the spirit of the Collection, that includes traditional, sport-inspired clothing, shoes, bags, and devices.
Media will be welcomed for satisfy and welcomes Wednesday, June 12 starting at 10:30 a.m. Representing U.S. Polo Assn. will be J. Michael Prince, the President and CEO of USPA Global, the business that handles and manages the $2.4 billion U.S. Polo Assn. brand name throughout 190 nations, and Incom CEO Lorenzo Nencini. Incom is U.S. Polo Assn.’s Italian Apparel Licensee.
Prince, who will be getting the Magnifico Messere acknowledgment at the June 12 Santa Croce Procession,
