With their sophomore getaway, stylist Imruh Asha and designer Danial Aitouganov debuted on the main Paris Fashion Week calendar for Fall. Okay for a novice brand name.
Zomer, the Dutch word for summer season, is motivated by its creators' shared roots and taste for experimentation, elegance and color. Possibly the artiest of the Paris up-and-comers, they have actually currently staked out a location in the conceptual clothes area.
Throughout a sneak peek, Aitouganov stated that the duo's go for fall was to “counterbalance soft minimalism with pops of color and a voice that's off the beaten track from white-brown-black-navy.” A sense of lightness, he included, is a specific niche in itself– particularly when you take a look at what's trending on the street. “It lets us accommodate various state of minds,” he provided.
Fittingly for an emerging brand name that's practically like a gallery, cooperations are front and. For fall, that indicated hand-blown glass pieces produced with Heven, the Brooklyn homeware brand name by Breanna and Peter Dupont. While those were plenty impactful, they didn't look light. Somewhere else, a masterpiece of a beige topcoat with a slash cutout in front was among a couple of pieces that nodded to the work of Lucio Fontana (the cuff bracelets, too, were notable).
On the business side, there were some appealing concepts. A button-on bandeau style, for instance, might use clients the possibility to change things up season to season. A color-blocked coat, topcoat, and cardigans looked plenty wearable, as did a khaki cropped hoodie. A print disappointed here, of Aitouganov's French bulldog, was charming too.
Plainly, Zomer has both aspiration and capacity. The designer are currently dealing with the brand-new pre-sale platform Upfirst, and today they will release their own e-commerce website. Quickly, they're going to strike a fork in the roadway: going to a gallery and appreciating a concept, a color, or a kind isn't the very same as understanding that you desire to– require to– really live with that thing. Now that they've got our attention, it may be worth inverting the formula.
